Butter&Xo makes small-batch cultured butter in Lisbon. For their launch, they wanted images that treated the product with the seriousness of fine art, not food advertising.

Using AI, we created a series of black-and-white photographs where carved butter takes the shape of petals and folds, lit like marble in a sculpture studio. The same grey palette and grain run across packaging, posters and social, giving the brand a quiet, luxurious voice.